Since 2013 I’ve known that community will be the core of all businesses in the future and it seems that 2020 is the year that the world gets the wake up call that it needs to shift us from a society of “me” to a society of “we”.

We’ve demanded instant gratification in all areas of our lives. We want everything now. We have an insatiable appetite for convenience and services on demand, the Netflix subscription the next day Amazon deliveries, the Apps that give us 24/7 access to a pool of potential new partners, so long as they sell themselves to us within a second with their filtered profile picture, hiding the authentic and real human, scared that no one will like them if they show up as themselves...

We’ve become epic consumers, fast fashion, fast food, fast entertainment, who remembers what an album is? We no longer invest and support artists by buying their albums instead we pay Apple and Spotify £9.99 a month for...