Since 2013 I’ve known that community will be the core of all businesses in the future and it seems that 2020 is the year that the world gets the wake up call that it needs to shift us from a society of “me” to a society of “we”.

We’ve demanded instant gratification in all areas of our lives. We want everything now. We have an insatiable appetite for convenience and services on demand, the Netflix subscription the next day Amazon deliveries, the Apps that give us 24/7 access to a pool of potential new partners, so long as they sell themselves to us within a second with their filtered profile picture, hiding the authentic and real human, scared that no one will like them if they show up as themselves...

We’ve become epic consumers, fast fashion, fast food, fast entertainment, who remembers what an album is? We no longer invest and support artists by buying their albums instead we pay Apple and Spotify £9.99 a month for...

Having been in the community space since 2013, I have had a lot of experience working with Entrepreneurs and business leaders who can see the value in building community but the question falls back to this, yes I see the value in building community but where should I build it?

Back in 2013 when I  wrote my book " How to make money from membership sites", I thought that everyone should have a membership site but through working with hundreds of clients and running a number of workshops, I discovered that a membership site is not necessarily relevant for every business.

I then moved on and started focussing on the Facebook Group.  Facebook changed their mission statement a couple of years ago and made it all about building meaningful relationships and they are pouring lots of resources into Facebook Groups, however again, a Facebook Group is not right for everybody and so if you don't do the foundational work, you may create a Facebook Group and it feels like no one is...

The first part of any relationship is connection but how many times does this connection come with ulterior motives?

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In business I think networking can feel like this . What’s the true intention behind the conversation at a networking event:-

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Is the conversation based around each party thinking how can I contribute to the life and business of the person I’m talking to? Or maybe ...

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Are you trying to ascertain their values to see if you are aligned to do with business with them ?

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I’d suggest most are not thinking this.

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I’d suggest mostly the main intention is purely to pitch , hand over a business card and move on if they don’t seem immediately interested.

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There is never a chance for this relationship to be deepened just because they didn’t want , what you have , right at this moment so you moved on ...

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However they might want it one day and even more if they connected with you further then they probably do know someone who...