NAVIGATING THE RELATIONSHIP ECONOMY
6 WEEKS TO PUT YOUR BUSINESS AHEAD OF YOUR COMPETITORS & GIVE YOU THE TOOLS & KNOWLEDGE YOU NEED TO THRIVE IN TODAY'S ECONOMY
A POWERFUL & UNIQUE ONLINE TO OFFLINE PROGRAMME TO GROW YOUR BUSINESS FOR LONG TERM SUSTAINABILITY THROUGH POWERFUL PARTNERSHIPS & RELATIONSHIPS
CONNECTING LEADERS TO GROW THEIR BUSINESS THROUGH CONNECTION, CONTRIBUTION, COLLABORATION & COMMUNITY
WHY IT'S TIME TO ACT
Amazon, AirBnB, Apple are successful because the know how to build relationships.
Each is different in their approach and whether it be through a recurring revenue model, building tribe or gaining brand awareness and trust through community, you can't deny that they represent 3 of the most successful brands on the planet.
However, not every brand is so successful
It's crazy to think that 88% of Fortune 500 companies that existed in 1955 are now gone.
The message is innovate or die. Just look at these examples
Blockbuster Video (1985-2010) failed to innovate, laughed at Netflix when they pitched to them. R.I.P.
Toys r Us (1948-2017) failed to create their own online presence, Amazon blew them out of the water. R.I.P
Kodak (1889 -2012) stuck their head under the sand, they failed to appreciate the needs of their customers and focussed on the product.
Lessons learnt
We are in an age where the consumer is in charge, approaching the market from purely the point of view of the products and services will no longer work.
The smart business leaders are following the lead of Amazon, AirBnB, Apple and a wide range of subscription businesses from Netflix to online accounting solutions, from razors (think Dollar Shave Club , acquired by Unilever in 2016 for a reported $1 billion dollars) to food subscription services.
In fact , studies show 7 out of 10 adults currently have subscription services compared to only 5 out of 10 in 2014, which was just 5 years ago.
So what do these trends show?
It's simple.
Every business is quickly becoming a service business
The value sits with the relationship and not the product
IT'S TIME TO SHIFT YOUR MINDSET
The Relationship Economy is here. Connection, Contribution, Collaboration and Community are the 4 areas that successful leaders are focussing on to future proof their businesses.
INTRODUCING THE CO4 LEADERSHIP PROGRAMME
Today's most successful leaders understand that the businesses that invest time and resources into building relationships are the ones that will thrive in this relationship economy.
Taking the lead from the most famous brands in the world, they are taking steps to learn about and integrate the relationship building tools that will secure their long term success into their business ecosystem.
Building relationships is not an overnight process.
It is paramount that business leaders begin to truly appreciate the urgency around this area of their business
Who is this experience for?
Important: This programme is not just a teacher & student training. The core of the experience is to build a powerful community with other leaders who share similar values. If you don't want to showcase your business or be open to collaboration opportunities, it may not be for you.
This course is for Entrepreneurs and business leaders who want to invest in the future of their business by firstly understanding the opportunity and secondly, building out the systems which will form a strong foundation to create a pipeline of your ideal clients.
Ultimately, the systems you will learn during this experience will transform your business, as over the long term you will need to put less money into marketing spend as more of your leads will come through referrals, loyal customers and from the relationships you have nurtured.
Most importantly though this is time critical, no business can do this overnight and so if you don't join the early adopters then you will be playing catch up without any short cuts, which could be significantly detrimental to your business.
A personal message from Claire about the opportunity, the 6 weeks & what to expect
What's included?
1-1 coaching session with Claire every other week
This is a unique opportunity to connect with Claire and share where your business is at and receive her expert guidance, completely tailored for your business
You will benefit from:-
Claire's 6 years experience working with global brands in the area of culture and community and her direct insights into how to build relationships in the right way to grow your brand awareness, grow your tribe and connect with aligned clients
A tailored strategy to reduce overwhelm
Accountability, to move the dial in your business
Weekly Group Masterclasses
The key content will be shared during these calls and there will be an opportunity to ask Claire and the other attendees questions. (Please see the section below for more details)
These sessions will also be used for attendees to showcase their businesses and seek guidance from other attendees
Invite to an in person Content Creation Experience
All course participants will be invited to an optional content creation experience, to build on the skills and connections made during the 6 weeks online.
This event will be facilitated by Claire but co-created by the course participants to create a unique experience to meet individual business objectives.We are stronger together and not only will this be a powerful networking event, attendees will also leave with engaging content they will have the opportunity to create while attending.
Outcomes from attendance
New headshots to update social media profiles and your website
Video and audio interviews with aligned members of the CO4 Community, suitable for websites, podcasts, social media, blogs etc
Opportunities to share your business with the community to contribute to the group but also to attract new business and collaboration opportunities.
Please note
This is an optional additional investment. The intention is to host a powerful in person event for course attendees so they can practically put into practice the methodology.
The event will build on the trust and relationships built during the 6 week programme. The event will reduce the stress and overwhelm around engaging content creation and making the time to network and collaborate with aligned values.
6 Week Programme Outline
The course combines private 1-1 sessions with Claire, Group Training Masterclasses & Opportunities to Showcase Your Own Business in a way that adheres to the group values of contribution and collaboration.
Private Online One-One Discovery & Coaching Session
with Claire
Audit of your business
Looking at your current relationship building tools, how are you currently growing your tribe on social media and through your business ecosystem
Personality & Values Questionnaire
Claire will introduce you to some simple ways to understand your personality and values at a deeper level. Setting you up for a more meaningful and expansive course experience.
PLUS
VIRTUAL GROUP COFFEE
This course is not just about your business but it's about connecting with other business leaders who share the same values as you do.
Claire would like to give every attendee the opportunity to run a short training session for all attendees to showcase their own businesses.
It is her intention that by sharing with each other in the group, not only will each member contribute to the learning of the group as a whole but hopefully it will create an environment for conversations around collaborations to take place.
This virtual coffee is just an initial way for us all to get to know each other better.
Relationships are built first by connecting
MASTERCLASS
What is the Relationship Economy
Why is it at the forefront of the strategy of the global brands?
If we don't understand the opportunity we won't optimise our businesses.
Why you need to take action now
Case studies
Claire will facilitate the live group training.
Q & A session
Private One-One Coaching Session with Claire
PLUS
Week 3 Masterclass
Exploring the tools you need to navigate the Relationship Economy to include:-
How to authentically grow your network
Building your email list
Membership Sites
Growing your Social Media Tribe
Podcasting
Facebook Groups
Week 4 Masterclass
Creating content which is aligned with your brand and engages your audience can be difficult.
In this week's group coaching we will gain a deeper understanding of why people engage and how you can connect with your audience at a level which will lead to sales and referrals.
Guest Speaker
Excited about our guest speaker this week, all will be revealed but she has written for brands such as McDonalds, Virgin, Legal & General, Samsung, NSPCC and BMW.
One to one coaching session with Claire
plus
Masterclass
Claire was approached by Facebook to join a small community of experienced community builders to share her expertise around growing community.
She has been recognised as an elite community leader by Facebook and has gone on to successfully community manage for global brands including Dent.Global.
In this week's live training, Claire will share the most important aspects of how to grow an engaged and thriving community on Facebook.
BONUS
All attendees will be given a free access this week to Claire's latest Facebook Group online training programme with over 10 hours of content and practical steps to take to build an effective community on Facebook.
Week 6 Masterclass
In this final week, we are going to concentrate on the 4 central pillars to the Co4 Leadership Strategy:-
Connection
Contribution
Collaboration
Community
This week is all about how we can build tribes of loyal fans. This module takes you past the superficial engagements you see on social media to understanding the people behind the screens.
Claire will share a list of action steps that you can easily and quickly integrate into your business strategy which will grow your network and tribe and build true fans.
plus
Guest Speakers
This week Claire invites any of the participants to share their business with the group for feedback.
Just a few of the businesses Claire has worked with and advised
Claire Perry-Louise
Claire Perry-Louise, a People, Culture and Community Specialist, Author of How to Make Money from Membership Sites, Speaker & Workshop facilitator works with Entrepreneurs and business leaders to nurture better business relationships and communications to grow brand awareness, generate new leads, increase referral rates and to attract aligned clients.
Customers now expect to build relationships with businesses. As business leaders we now need to know how to grow our tribe in a meaningful and authentic way.
Global brands, Claire has consulted for include Dent Global, Kantar TNS, LHI Group as well as a mix of solo Entrepreneurs who already recognise the results that can be achieved through building relationships. She has also been recognised by Facebook as an elite community leader and invited to share her expertise and insights.
Claire hosts the People and Culture Podcast, which recently reached no 23 in the business charts on Itunes, facilitates workshops for entrepreneurs who wish to harness the power of community and grow their network, while raising brand awareness and works with business leaders who wish to improve their business culture and increase team engagement and productivity.
"Claire & I are aligned on our thoughts around how a business becomes more financially successful when you build ongoing relationships with your clients and the way she has really structured her product as a relationship building tool is massively impressive"
Daniel Priestley
Co-Founder of Dent Global Best Selling Author of 24 Assets, Key Person of Influence & Entrepreneur Revolution
"Claire understands that building a strong culture is the foundation for building engaged and inspired communities and creating the most productive work environments. She is a joy to be around and I am sure she has a few tricks up her sleeve because I taught them to her!"
Robert Richman
Culture Architect & Former Strategist at Zappos
"Doing any work with Claire is amazing, I highly recommend it, she is one of the big reasons I am still here doing what I am doing. So much to learn from her, she is super honest which I love and real, so no bs, no snake oil, she learns from the best in the world, so we get the most up to date info and learnings."
Stephanie Chivers
Mentee, Group Coaching Course Participant
"You were great Claire - a privilege to have you at The Lead Gen Summit. Facebook groups and the wider communities conversation is so vital, it was great to bring your cutting edge thought leadership to our network. "
Richard Woods
Co-Founder of Yomp Award winning entrepreneur, BBC's Apprentice finalist, Speaker, Radio presenter & Bestselling Author
"Claire and I have partnered on a number of projects together and it is always a great experience. Over the last five years, she has hosted engaging seminars on membership sites and community building, assisted and advised me on my client community and coached a number of my clients who wanted advice from a membership and community expert. ā€‹Claire is tenacious, focussed, friendly, ethical and funny and I wouldn't hesitate to recommend working with her."
Simon Coulson
Entrepreneur, Author, Speaker, Founder of The Internet Business School
"Working with Claire, quickly and massively impacted the engagement in my Facebook Group. She provides enormous value and I wouldnā€™t hesitate to recommend working with her"
Tania Diggory
Entrepreneur and Founder of ThisisCalmer.com
"I'm super grateful for all the advice and resources Claire has provided me with which have supported me in my leadership role. She is super resourceful, she has so much knowledge and she is an inspirational leader."
Tom Glanfield
Founder & CEO of LHI Group
"I cannot tell you how amazing it is. The content is incredible and there is so much of it. Claire Perry-Louise explains things in a way I have never had them explained before and every piece of it made total utter sense. Do it! Honestly."
Niamh Ennis
Group Coaching Participant
"Very very informative. Claire explains it all from the foundation to the end (ongoing actually) process of building the FB group. She also stresses both intrinsic and extrinsic values of it and how to make it sustainable. A true master of masters in this field. Thank you, Claire, for sharing with us. I'll definitely join your group to learn more, if it's okay!"
Tony
Online FB Group Training Attendee
"I have never started a FB group before, but I now feel confident that I have the basic understanding and tools to create, run, and monetise a group. There is still stuff I need to learn...AND DO...but Claire has provided me with a very solid foundation. Too often, people look to starting FB groups, hoping to get rich quick, and clever online marketers capitalise on this to make THEMSELVES rich. Claire's focus is not JUST on making money, but on truly being of service and being passionately involved in your group yourself. I registered for a MUCH more expensive FB groups course run by a famous online marketer (I dropped out), and Claire's class is FAR more comprehensive. I love that I can go back and review modules as I have needs and that I can ask questions here again as I go through the course again. A very solid course by a very solid, trustworthy teacher. I highly recommend it! :-)"
Rebecca Windinwood
Facebook Course Attendee
"Very clear, moves at a nice pace. She clearly knows what she is talking about!"
Cindy Williams
Online Course Attendee
"Very professional course. Highly recommended!"
RIchard Butler
Online Course Attendee
"I found Claire's training to be informative, simple and really supportive to what I was trying to achieve. I have created a Group which is growing slowly but has a lot of interaction and not always with me in the frame. This is good. I am now looking at the next step to monetise. Claire's training has given me the confidence to do all of this. Claire herself is lovely, patient and generous with her time and knowledge. I can recommend this course to anyone thinking of setting up a group on Facebook."
Tosh Brittan
Group Coaching Attendee
More Testimonials
Detailing Claire's expertise around building community and creating engagement
Investment
PAYMENT PLAN
Ā£367
3 Payments
Bi weekly 1-1 Coaching Call with Claire
Weekly Masterclasses
Opportunity to Showcase Your Business
Facebook Groups Online Training Programme (10+ hours of content)
Invitation to the Invite only Content Day Experience
Community Support
Ā£947
One Time Payment
Bi weekly 1-1 Coaching Call with Claire
Weekly Masterclasses
Opportunity to Showcase Your Business
Facebook Groups Online Training Programme (10+ hours of content)
Invitation to the Invite only Content Day Experience
Community Support
Special Offer for Business Partners
Ā£1,497
One time payment for 2 places
Bi weekly 1-1 Coaching Call with Claire
Weekly Masterclasses
Opportunity to Showcase Your Business
Facebook Groups Online Training Programme (10+ hours of content)
Invitation to the Invite only Content Day Experience
Community Support
Not sure? Would you like a discovery call to see if it's right for you and your business?
Frequently Asked Questions
We are starting the week commencing Monday 28th October 2019.
The first week is dedicated to one to one sessions with Claire and a booking link to Claire's calendar will be sent to you on sign up. Claire will host these online via Zoom.
The first masterclass will be on Thursday 7th November 2019.
All masterclasses will be recorded and available in the members area.
No. Is the quick answer.
While there will be a number of Masterclasses facilitated by Claire as outlined above.
This is a very unique and powerful experience designed to bring leaders with similar values together to collaborate and build powerful partnerships.
The 6 week online experience is designed to not only educate about the opportunity and the importance of embracing the Relationship Economy but also to bring business leaders together, to share their businesses, contribute to other businesses and ultimately at the end of the 6 weeks to meet in person at a content creation day.
Networking predominately doesn't work because there is not enough time to build a relationship with someone.
I have missed countless opportunities because I've not followed up because business and life gets in the way.
However, if we commit to build relationships over a time period with aligned leaders, then magic is going to happen.
It is my intention to create a super powerful community of leaders who connect on a regular basis, contribute to each other's lives and businesses, collaborate together where appropriate and grow their businesses and themselves through the power of community.
Relationships are stronger when they are made in person.
A note from Claire :-
"My idea is for the course participants to meet in January 2020 to not only network and solidify collaboration opportunities but to use the time to create actual content we can use in our businesses.
For example, we can interview each other for Podcasts, Video Interviews, Blogs etc.
I would like to invite a photographer to take updated brand shots and have Content specialists available for advice.
However, this is not about me. It's about the community. My intention therefore is for the online attendees to co-create the event and I will then design it according to what the needs are.
I have found a venue which is available the last weekend in January 2020.
There will be some additional costs for attending but I don't have details at the moment.
So in conclusion, you will still build relationships if you can only attend the 6 weeks online but if you would like to attend the event in January that would be awesome! "
Claire hosts the free Facebook Group, Grow Your Tribe with Claire Perry-Louise.
She would love you to carry on the conversation with you there.
Here is the link
https://www.facebook.com/groups/growyourtribe/
You can also listen to her The People and Culture Podcast here is the link for that https://anchor.fm/peopleandculture
Any other questions
Contact Claire at [email protected] or on FB Messenger m.me/claireperrylouise
